Bourne Identity Trailer Analysis

Here is the link to the trailer of the bourne identity I couldnt embed the trailer because the owner of the film had taken embedding rights from youtube.

 http://www.youtube.com/watch?v=cD-uQreIwEk

At the beginning of the trailer the audience is introduced to the institutional information so if they have heard or watched any films made by the production company before then they will know what this movie is going to be like. so for example the production company of 'the dark knight' is warner bros, if you liked warner bros, and know what they're filmes are like then you know what's instore for you in the trailer.

It's like brand recognition, you wouldnt buy a phone which is exactly the same as an Iphone but didnt have the apple on the back of it. but you would buy an Iphone with an apple on the back because you know that it's going to be good through the brand and trademark

it's the same in films if you watch 2 films by the same producer then chances are they are going to be alike and you are going to take some sort of appeal to them both.

Action scenes in the movie start off quite early which is going to signify that the trailer and the final movie when its out is going to be quite action orientated and you can expect quite alot of fast editing, fast fades. The use of putting the action scenes at the beginning is it's going to quickly build interest for the viewer and its going to quickly make their decision as to whether to carry on watching or not, now depending on target audience will decide whether they're going to carry on watching or not, and in this case it doesnt really matter to the producer as they already have a target audience in mind.

But the use of action scenes in the begginning of the trailer is showing us it's going to be a young to middle aged target audience. as stereotypically they're going to enjoy a fast paced action packed film more than someone in their 50's.

Intensity is exaggerated as some of the action shots are slowed down. The fact that some of these action shots are in slow motion may actually draw the audience in even more because they're going to want to know what happens and it may not be happening fast enough which could leave them on 'the edge of their seats'

Camera angles and shots are used very well throughout the trailer, the director has made sure that mid shots have been used correctly so that when a mid shot is shown of a character, the audience know that this character in particular is more than likely going to be important.

In a particular part of the trailer a high angled shot of the main character has been used, this is particulary well done as it gives the audience a feeling that he is being watched by someone. it then turns into a CCTV shot, which could further back up the fact that the main character is so important.